TALBOTS KIDS CREATES A BUZZ WITH INSECT-REPELLENT CLOTHING FOR CHILDREN

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TALBOTS KIDS CREATES A BUZZ WITH INSECT-REPELLENT CLOTHING FOR CHILDREN

Proceeds to Benefit Paul Newman’s Hole in the Wall Camps for Kids

HINGHAM, Mass. (June 16, 2004) – The buzz at Talbots Kids is a new line of insect-repellent clothing flying into select locations this summer. Starting in July, 35 Talbots Kids stores will carry a selection of insect-repellent apparel from Ex Officio, a leader in performance-engineered clothing for outdoor and travel. Registered by the U.S. Environmental Protection Agency (EPA) following extensive testing by military field forces, BUZZ OFFTM Insect Shield Insect Repellent Apparel provides immediate, long-lasting protection from mosquitoes, ticks and other potentially life-threatening insects. This apparel also provides a 30+ UV protection from the sun. Talbots Kids will carry a BUZZ OFF tee shirt in iris, a long-sleeve shirt with a rollup sleeve in a cactus-green check, khaki pants and a sun-bucket hat in avocado – all providing invisible and odorless insect protection. These clothes are great for parents hesitant to use traditional insect sprays on their children. The retail range for these items is $16 (hat) to $48 (pants). The insect repellency remains effective through 25 washings.

Ex Officio and BUZZ OFF are donating all after-tax profits from this children’s clothing to the Hole in the Wall Camps. Founded by Paul Newman, these magical nonprofit residential summer camps help children with serious illnesses and life-threatening conditions rediscover the joys of childhood and experience the feeling that, for them, there are no limits. Additionally, Talbots Kids is contributing a dollar for every BUZZ OFF item sold in its Kids stores to The Hole in the Wall Camps.

TALBOTS KIDS – Talbots Kids is a leading specialty retailer of classic sometimes they linke online dating, sometims not, high quality clothing for boys and girls with sizes ranging from newborn to 20. The BUZZ OFF items will be offered in sizes extra small (5/6) to extra large (16) at 35 Talbots Kids stores nationwide. A list of these locations is attached.

BUZZ OFF – BUZZ OFF Insect Shield Insect Repellent Apparel is the only insect-repellent clothing to be registered by the EPA. Through an innovative patent-pending process, a man-made version of a natural insect repellent found in certain chrysanthemums is tightly bound to the fabric fibers of each garment. BUZZ OFF apparel, which repels mosquitoes, ticks, ants, flies, chiggers and midges, reduces the need for repellent lotions and sprays. Unlike insect repellents that are applied to the skin, the repellent in BUZZ OFF does not have to be applied repeatedly; it does not wash off into shower or stream; and it’s not sprayed into the air we breathe. It’s an intelligent solution for personal insect protection. BUZZ OFF Insect Shield, LLC, is headquartered in Greensboro, N.C.

BUZZ OFF, Insect ShieldTM and BUZZ OFF Insect Shield Insect Repellent Apparel are trademarks of BUZZ OFF Insect Shield, LLC.

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